Ana Loureiro is assistant Professor at Universidade Lusófona and a researcher at HEI-Lab. She is also a member and past president of the Ethics and Deontology Commission for Scientific Research of the School of Psychology and Life Sciences of the Lusófona University. She holds a PhD in Social and Environmental Psychology by ISCTE-IUL. Her academic degrees also include a MsC in Psychology and Environmental Education from ISPA, with a dissertation about sustainable tourism in the Natural Park of Montesinho, and a degree in Psychology from Lisbon University. Her research is focused on human experience of natural and urban environments, and environmental behaviour sociopsychological determinants. She collaborates in projects aimed to intervene in the community, using different methodologies such as co-creation and stakeholder’s engagement, and coordinates the Conscious Consumer Observatory. She is currently a board member of PSICAMB – Associación de Psicología Ambiental.